FREE BOOK:
ASPHALT DIGITAL DOMINANCE
The ULTIMATE Digital Marketing Playbook for Asphalt Contractors
Over 400+ pages of powerful, proven strategies, real-world case studies, and step-by-step checklists specifically for residential and commercial asphalt contractors—yours 100% FREE. We’ll even cover the shipping!
Your Roadmap to Asphalt Business Success...
This is the only book on the planet you’ll ever need to scale your asphalt business, generate more leads, win better jobs, and become the best-known asphalt contractor in your market.
Get the Best-Selling Book on the Internet for Asphalt Contractors - FREE!
If you’ve seen other marketing books that are thin, vague, full of fluff, and light on real-world application—you’re not alone.
This isn’t one of those books.
Asphalt Digital Dominance is over 400 pages long and packed with everything you need to build a system that brings in quality leads, jobs, and long-term growth.
Why This Book Is a Game-Changer for Asphalt Contractors
We’ve poured all of our passion and expertise into this book. It’s based on years of experience working exclusively with residential and commercial asphalt contractors, helping them scale to 7 and 8-figures using the exact strategies you’ll find in these pages.
This is the only book you’ll ever need to take control of your marketing—and your business future.
Let Us Tell You WHY We're Making This Offer, and WHY We Want You to Have This Book.
Since 2010, we have had the opportunity to work with hundreds of asphalt paving and maintenance business owners, and have a passion for helping people just like you increase their sales & business by getting their Digital Marketing right.
There is so much misinformation out there and we've heard so many horror stories from other asphalt contractors about how they have been burned by previous providers. We know this information can have a huge impact on you and your life.
From a business standpoint, this may turn out to be the most important book you’ll ever read. That’s because the book inside explains in detail...
Gullo Brothers with Bill Stanley & Colleen Stanley from
American Pavement Specialists.
Gullo Brothers with Jason Libmann from Florida Sealcoating.
How Asphalt Contractors Can Scale their Business by Getting Their Digital Marketing Right!
This book is unlike anything you’ve seen before.
Why? It’s not a hodge-podge of unproven or untested ideas that sound good on paper but fall flat on their face in the real world. Not at all.
Instead, this book features actual examples and case studies of asphalt paving and maintenance companies - ranging from $1M-$10M, even up to $50M+ in annual revenue.
It details how these companies followed a simple Digital Marketing Success Blueprint and are now reaping rich rewards.
Meet The Guys
Behind The Book
We Are The Gullo Brothers
(Greg & Paolo)...
And we LOVE helping asphalt contractors increase their sales, grow their revenues & accomplish their goals by maximizing their lead flow online. We're the founders of Asphalt Marketers, the leading Digital Marketing agency serving the asphalt industry. We’re also active participants in the asphalt industry, regularly exhibiting at top-tier events like World of Asphalt, PAVE/X, and CONEXPO.
Over the years, we've had the opportunity to work with numerous asphalt contractors across North America and have helped many of them go from no placement online to the point where they now dominate the search engines in their area. Many of them driving over 100 calls per month directly via the web and several seeing an increase of $1 million to $5 million in annual sales (some much more).
Our Goal Is Simple:
Get this book into the hands of as many asphalt contractors as possible.
We’re on a mission to help 500 asphalt contractors scale their businesses, dominate their local markets, and build a legacy they’re proud of—and this book is the roadmap to make that happen.
Whether you’re just getting started or already running a multi 7-8 figure operation, this playbook was written to give you the tools, clarity, and competitive edge you need to thrive in today’s market.
It's an honor to share our findings and experience with you!
Here’s a small (very small) taste of the profit-boosting
SECRETS OUR BOOK REVEALS:
✅ How to dominate Google search and maps—organically
No gimmicks. No hacks. Just the exact steps asphalt contractors are using to outrank national brands, show up at the top of Maps, and generate a steady flow of inbound calls from local clients ready to book.
✅ The website conversion formula that turns visitors into contracts
Most contractors think they have a good website—until they see how many leads they’re losing. Discover how to turn your site into a 24/7 selling machine that converts casual visitors into booked jobs with zero pressure.
✅ Step-by-step checklists at the end of every chapter
No fluff. No theory. Every chapter ends with a practical checklist so you know exactly what to do next to implement what you’ve just learned—without wasting time or second-guessing.
✅ How to structure your marketing plan around the Customer Value Journey
You’ll finally understand how people actually buy asphalt services—and how to guide them from stranger to loyal customer using a simple but powerful 8-stage framework.
✅ How to get seen everywhere with omnipresence marketing
Imagine your ideal clients seeing your business everywhere they look—Google, Facebook, Instagram, email, YouTube, Maps—building trust before you even speak to them. That’s what omnipresence does.
✅ The truth about SEO, Google Ads, & Social Media—and making them work together
Learn what most marketing agencies won’t tell you: the real roles of each platform, where to focus your budget, and how to build a strategy that makes all your channels feed off each other to multiply your results.
✅ Email and automation strategies that turn one-time clients into repeat customers
This is how asphalt contractors are doubling their lifetime value and turning past clients into a repeat goldmine—without lifting a finger. We’ll show you how.
✅ How to track ROI and stop guessing where your jobs come from
Stop wondering if your marketing is working. Start knowing—down to the dollar. We’ll show you the simple systems that let you measure, tweak, and scale what’s actually driving revenue.
✅ Case studies from real asphalt contractors who went from invisible to in-demand
You’ll see how others just like you applied these strategies and completely transformed their businesses. From inconsistent work to full calendars, from no visibility to market leaders—these are real results.
What People Are Saying About
ASPHALT DIGITAL DOMINANCE
The ULTIMATE Digital Marketing Playbook for Asphalt Contractors
"We Finally Know What Works Online"
We’d wasted years throwing money at random marketing efforts and shady agencies. Nothing stuck. Then we found Asphalt Digital Dominance. This isn’t a book—it’s a playbook. It showed us exactly where we were losing leads and how to fix it. Our phone hasn’t stopped ringing since implementing just a few of the strategies.
Brian M.
Redmill Asphalt Co.
"Our Revenue Nearly Doubled in One Season"
Before this book, we didn’t even have a Google Maps listing. We followed the local SEO checklist chapter by chapter, and by the time spring hit, we were showing up in every search—and getting commercial and residential calls daily. These guys didn’t hold anything back. This book paid for itself a hundred times over.
Amanda L.
Northfield Paving Solutions
"I Built Our Entire Marketing Plan Using This"
I never thought I’d understand digital marketing. But this book broke everything down in plain language, with real steps we could apply immediately. Now we have a full system that brings in new leads, automates follow-ups, and turns first-time clients into repeat ones. This really is the ultimate playbook.
Marcus T.
Titan Blacktop & Sealcoating
"Now We’re Everywhere—And Our Competitors Know It"
Before this, we were invisible online. Now? People tell us they “see us everywhere.” Our brand has become the one homeowners and property managers recognize—and trust. This book taught us omnipresence marketing in a way no other guide ever has. If you want to own your market, start here.
Anthony S.
Iron Ridge Paving Co.
"This Book Gave Us the Blueprint"
We always knew we needed a marketing plan—but we didn’t know where to start. The strategies inside Asphalt Digital Dominance gave us more than clarity; they gave us confidence. From setting a budget to tracking ROI, every detail is covered. This isn’t theory—it’s built for our industry.
Christopher R.
Precision Asphalt Pros
"I Couldn’t Afford an Agency, So I Got the Book"
I was just starting out and couldn’t afford to hire a marketing company. I picked up this book hoping to learn something—and ended up learning everything. They uncovered every detail of how to get found, get calls, and get reviews. I’ve booked more jobs in the last 3 months than the entire year before. Best investment I’ve made.
Jason B.
Rockpoint Asphalt & Maintenance
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WHAT'S INSIDE THE BOOK?
This isn’t just another marketing book—it’s a no-fluff, results-driven playbook built exclusively for asphalt contractors, packed with proven strategies, detailed examples, and systems we’ve used to help contractors dominate their markets.
Check out a few more sizzling secrets revealed in this Free Book:
Success in Action — How other asphalt contractors are using these strategies to grow faster, win better jobs, and dominate their markets!
When to Ask for Emails — The best time (by far) to ask for and collect customer emails!
Call Surge Blueprint — How to get a flood of calls from hot prospects who actually need your services!
Social Media for Asphalt — Secrets to leveraging social media for more repeat and referral business!
Website Triggers That Convert — The exact design elements proven to get prospects to request a quote!
Is Your SEO On Point? — The most critical questions to know if your site is built to rank, drive traffic, and consistently generate asphalt leads.!
